Podcast Episode 5 - Confidence Through Your Lens: A New Way to Sell Photography

Welcome to the Photography Breakthrough Podcast.

The place where your photography becomes more than just a service. It becomes a movement, a message,

and a source of consistent clients and consistent income. I'm photographer Matthew Jordan Smith, and today's episode is all about confidence.

How you see it. How you create it and how it becomes the new way to sell photography without hustling, chasing, or begging for bookings.

Let's be real. Most photographers are taught. To sell by focusing on features, high res images, quick turnaround, expert retouching, 10 edited files.

But guess what? Your dream clients aren't moved by pixels and packages. They're moved by emotion.

And the deepest emotional reason. People book photographers, they want to feel confident again.

They want to see themselves through eyes of love, strength, beauty, and power,

and that's exactly what your lens can offer.

Let's. Shift the frame a little bit.

What if your work isn't about deliverables, but about transformation?

You see confidence through the lens means creating a session where your client feels safe, celebrated, and powerful. Seeing your client in their highest light

Before they can even see it themselves, crafting an experience that says you are worthy of being seen like this.

You see when your client walks away. From a session saying, I had no idea I could look and feel like that. That's confidence. And confidence is magnetic.

So what's the new way to sell your work? You don't need to convince people to book you.

You need to connect with what they want to feel.

So start talking about what your work does, not just what it includes. Your website, your captions, your conversations. They should speak to the emotion of confidence. Say things like, for example,

. My sessions are designed to help you see yourself in a new way

Or. These aren't just portraits, they're mirrors of your power,

or better yet,

this is for the version of you that's ready to feel unstoppable.

You see, because when someone believes that your photos will help them feel more confident, the sale becomes easy. They're not buying pictures.

They're buying how they want to feel about themselves.

 So how do you start shifting the message?

 . Here's your action steps. Look at your website, your bio, and the last few posts you've made on social media. Are they describing files and packages or feelings and experiences?

Do this today. Add one confidence focused sentence to your next post, for example. Most of my clients tell me they've never felt more comfortable than during our shoot

or create a testimonial script that asks clients, how do you feel before the shoot? How do you feel after what changed for you? Start asking these questions. Their answers become powerful selling tools because they show others what's possible Through your work,

I hope you're starting to see your camera isn't just capturing images, it's capturing who someone is becoming. When you offer confidence through your lens, you're no longer competing on price. You are offering value no one else can replicate. This is the new way to sell photography from transformation, not transaction from soul, not scarcity.

 Now if this episode made a connection with you, here's how you can support the podcast. Leave a five star review if this is helping you grow. Subscribe so you never miss an episode. And follow me on Instagram at Matthew Jordan Smith.

I'd love to connect and hear how you're shifting your photography into this new way of doing business.

 The funny thing about confidence, it's contagious and your lens, it can be the spark.

Thank you for giving me your time. I love spending it with you. I hope you've enjoyed this. If you have, again, please come back next week. There's so much more to share. Until next week, always dream big. Bye for now.

WEBSITE’S

Matthew’s latest book: Aretha Cool – On Sale at Amazon

https://www.amazon.com/dp/B0D1GC6JXY

Matthew Jordan Smith Instagram

https://www.instagram.com/matthewjordansmith