Podcast Episode 8 - Stop Trying to Be for Everyone, Here’s How to Find the Clients Who Love You

If you are trying to please everyone, you are actually pleasing no one. Welcome to the Photography Breakthrough Podcast. I.

 where we turn fear and burnout into confidence. And consistent clients I'm Matthew Jordan Smith, photographer

and your inspirational host. And today we're talking about something that might just unlock that next level of your photography. Letting go of trying to please everyone. I,

if your marketing feels scattered, your bookings feel unpredictable. And you're constantly adjusting your prices or your style to fit what you think people want. This episode is for you. If you are a photographer is a good chance. You've heard the term niche down.

But this is more than just about your genre of photography. The deeper issue is. Photographers often try to be liked by everyone because they're afraid of not being booked at all. So they'll take everything that comes to them. If someone says, oh, can you photograph my car? Sure. Can you photograph my children?

Sure. Can you do babies? Absolutely. Can you do weddings? I'll do it. Can you do flowers? You get the idea. Any and every job that comes your way, you're going to take it because you are afraid of not being booked at all. Sadly, this is common,

but listen closely. When you water yourself down to appeal to everyone, you blend in, you become a commodity.

All that leads to is undercharging, unclear messaging clients who don't respect boundaries and burnout.

If your brand is for everyone, it speaks to no one. You have to niche down.

So how do you find the clients that love you?

Well, let's first talk about your past clients, who gave you that right energy, who raved about their experience. I want you to stop for a second and just think about that. Think about all your past clients.

Who raved about their experience working with you? What did they value most about your photography? These are important questions that you need to ask yourself

next. Define what you actually stand for as a photographer. What's your deeper why? What kind of transformation are you offering? That's right. I didn't say pictures. Transformation. Maybe it's helping women feel beautiful after a breakup or capturing real laughter in chaotic family life.

As a photographer, you need to create clarity. Let people know who it's for and who it's not for. It's okay to say no. Let's go through a few examples. This is for the woman who never felt photogenic before. Think about how powerful that is. For the woman who has never felt photogenic.

Yes. I want that to simmer for a second.

This is not. For someone who's just looking for those cookie cutter school portraits, let your personality show

talk, like you would to your dream client in real life. Your quirks, your voice, your approach. That's what builds emotional resonance.

So what happens when you do this? You attract clients who are pre-sold on you, no convincing needed.

Word of mouth improves because people now know how to describe you and what you do as a photographer,

you can raise your prices with less resistance because people want what you have. It's not cookie cutter.

And your work gets stronger because you are in your creative zone more often, doing what you love, doing what you do best. , You go from just another photographer to someone. Clients connect with who they trust and who they remember.

This is how you make a  transformation in the minds of your clients. And your new potential clients. Now, if you're ready to stop feeling like you have to twist yourself into a different shape for every inquiry,

this is your permission to let that go. The more you are you, the more magnetic your business becomes. The more chance you go from having a hobby to having a real business, stop trying to please everyone. Be deeply for someone, the right someone. That's how you get clients to love you

and who talk about you to everyone else.

If this episode hit home, give it a five star review.

It helps photographers like you find this podcast.

And I'd love to hear from you. So do me a favor,

jump on over to Instagram. You'll find me under my name, Matthew. That's with two T's, Matthew Jordan Smith.

Follow me there and let me know what you thought about this episode. I'd love to hear from you and love to connect.

When you do follow. I'll share a lot more helpful content

behind the scenes content, and more tips to help you have a stronger presence as a photographer. I want to thank you for your time. Thank you for being here. Please share the love, tell a friend.

We are all on this journey together. All right, until next week, always dream big. Bye for now.


Before you go, I’ve got a free resource for you , my “10 High-Converting Messaging Lines” guide.
It’s designed to help you attract more of your ideal clients and turn conversations into paid sessions.
Grab your free copy here:
https://www.photographybreakthroughsystem.com/10-high-converting-messaging-lines

WEBSITES MENTIONED

10 High-Converting Messaging Lines
https://www.photographybreakthroughsystem.com/10-high-converting-messaging-lines

Aretha Cool – On Sale at Amazon
https://www.amazon.com/dp/B0D1GC6JXY

Matthew Jordan Smith Instagram
https://www.instagram.com/matthewjordansmith