Episode 24 - If You Missed This… It Could Cost You Half Your Income

If You Missed This… It Could Cost You Half Your Income

I’ve got a confession. I was scared of numbers. I was scared of the scale all of last year. I did not step on the scale, but it's a new year and I said I had to face the truth, whatever it was. So I jumped on the scale thinking that, oh, I've stayed the same now, I haven't been on the scale. I haven't weighed myself since 2024, all of 25. I never jumped on the scale, but I knew nothing changed.

I look in the mirror every day. We all do, right? Nothing changed. Well, this January I jumped on the scale to learn the truth, and I've got to tell you, I was a bit shocked. But the funny thing is, when you don't know, you just go around blind thinking that nothing has changed.

The same happens with photographers. We hide from the truth. We know things have not stayed the same. Usually they get worse until you face the truth and look at the numbers.

I want to welcome you back to the Photography Breakthrough Podcast. I'm your host, Matthew Jordan Smith, and today we're diving into something that could quite literally mean the difference between struggling and soaring this year. I don't say that lightly because the truth is missing what happened in day one and day two of the Photography Breakthrough Workshop could cost you 50% of your income this year.

Now let that land. Half your income gone, not because you are not talented enough, not because you're not working hard enough, but because you are missing a few hidden pieces that are quietly sabotaging your results without even realizing it. But the good news, it's not too late.

The workshop, by the way, is going on right now. It's a three-day workshop, but you can still catch up. So let's talk about what you might have missed.

Day one of the Photography Breakthrough Workshop was on fire. Photographers who joined are already messaging me and saying, “Matthew, I finally see what I've been missing.” And another said, “I've never felt more clear.”

Here's why it hits so hard. First, we uncovered the hidden reasons you are losing clients and, like hiding from the numbers, you just don't know what you don't know. These are patterns that most photographers never see, like the subtle ways we unintentionally repel clients, or the way we position ourselves that creates confusion instead of desire.

If you've ever felt like people love your work but still don't book you, this workshop is for you. If you were there, you know exactly what I'm talking about. If you missed it, this episode is just for you.

Let's talk about what else you are missing out on. Another part of the workshop that everyone's talking about is the workbook. Everyone gets access to the Photography Breakthrough Workbook. We've been using it on day one and day two. Now, this isn't fluff. This is the tool you return to again and again throughout the year long after the workshop is over.

The workbook is relevant for you for a long time because every day of this workshop builds on it, helping you rewrite the way you attract, the way you serve, and retain clients. This workbook is designed to make lasting change, not some temporary hype.

When you sign up for the workshop, you get access to the workbook, which you are definitely going to need right away.

And there's another third part. And the funny thing about the third part of the workshop is it actually happens after the workshop is over. We open the doors to a private Facebook group. Now this group is only active for the workshop. After the workshop, it goes away.

Think of it as a popup workshop Facebook group. And let me tell you, this community is alive. It's full of photographers who get it, people who are committed to building something real, not just surviving. If you've ever felt alone in your photography business, that changes the second you step inside.

Now let's talk about why missing this workshop could cost you big. Yes, this is the uncomfortable part. When I say missing day one and two could cost you 50% of your income this year, I mean that, because what we revealed isn't just tips and tricks, it's the foundational gaps that quietly bleed your time, your energy, and yes, your money.

Here's the truth. Most photographers are working so hard, but unknowingly doing things that block their own growth. That could mean booking the wrong clients who don't value your work, wasting hours on marketing the old-fashioned way that doesn't convert, undervaluing your time. It is the only thing we can't make more of. Everybody on the planet gets the same amount of time every single day. Are you undervaluing your time?

And then they're staying in the feast-or-famine cycle with no idea how to get out. These aren't just annoyances, they're income leaks, and yes, you could be leaking 50% of the income you could make. Left unchecked year after year, it will suck you dry.

But you don't have to worry about that because we can fix that. When you learn how to make the breakthrough happen, that's when income stabilizes. That's when word of mouth starts to kick in. That's when you start choosing your clients instead of begging for bookings.

Like the story I told you at the beginning of this podcast: nothing stays the same. I know we think it does, but nothing stays the same.

Here's what I want you to really hear today. You are not maintaining your business right now. It either gets better or it's slowly declining. When things change slowly, you don't see it. That's why you lose weight or gain weight and you have no clue. We just don't see it.

So every day you delay stepping into a better system, one built around consistency, value, and transformation, is a day your confidence erodes, your momentum weakens, and your dream slips a little further out of reach. That doesn't mean you're failing. It just means it's time to choose a new path.

Now, here's the good news. You can still watch day one and day two right now. You can still register for the Photography Breakthrough Workshop and get access to everything, the replays from day one and two, the workbook (which you absolutely need), and yes, access to the Facebook group, all of it.

But you've got to move fast. This is only a three-day workshop. We're two days in. If you've missed it, where have you been? Day three is coming up quickly, and it builds directly on what we covered in day one and day two. If you wait any longer, you're going to fall behind or miss the window altogether.

So if you've been waiting for a sign, this is it. Go register right now. Watch the replays, download the workbook, do the work as you watch the replay of day one and day two, and catch up. And then be ready for day three.

The link to register is right here in the show notes, or go to Instagram and follow me there. I'm under Matthew with two T's, Matthew Jordan Smith. In my Instagram bio you'll see the link to sign up right away. Click the link, register, download your workbook right then and there, and watch day one and day two.

Now, let's zoom out a little bit and look into the future. By this time next year, your entire photography business, whether you're doing it full-time or you're doing it on the weekends as a side hustle, either way, this could transform your entire photography business.

You could be booked months in advance, attracting aligned clients who rave about their experience working with you. You could be earning more, working less, and feeling really in control of your life, feeling confident in how you show up, how you price, and how you serve your clients.

But that future doesn’t happen by accident. It happens by making one choice: to stop tolerating what's not working and step into a better way.

So let this be your turning point. Don't let another year go by hoping things will change. Be the person who makes them change.

Now you've got this, and I look forward to seeing you in day three of the workshop. But first, go catch up and then make sure you are there live for day three.

This has been the Photography Breakthrough Podcast. I'm Matthew Jordan Smith, and I'll see you on day three of the workshop. And then join me here again next week for another episode of the Photography Breakthrough Podcast.

Go register now. Let's build the business you've been dreaming of. Until next week, bye for now.